A website and a sales funnel are both critical to the growth of your business more so when you feel like you are stuck, as well as when you are starting out.
A website helps to give you an online presence especially when you optimize your website well through search engine optimization.
On the other hand, a sales funnel is critical to businesses or marketers who want to generate more leads, increase sales and automate their marketing activities.
Although both of them are great business assets, the sales funnel is certainly a better choice and you are going to discover why as you continue reading this article. Before we proceed, it is important to firstly, understand the concepts of a website and a sales funnel.
Understanding what a website is
A website is a collection of interconnected web pages that are operated under one web domain. A website consists of web pages, videos, images and various digital assets normally hosted on one or several servers, and it is accessible via the internet.
What’s more, the pages of a website are accessible from a common root URL, which is known as the homepage. They are found on the same physical server. With that said, the pages found on most websites are home page, contact page, about us page, shop, products or service page, blog page, among others.
While the URLs of pages help to organize them into a hierarchy, the hyperlinks between them are responsible for how you, as a reader, perceive the overall structure and how the traffic flows from one part of the site to the next.
A website helps to ensure that you are visible on search engines like Bing and Google. What’s more, it helps to increase your credibility, particularly because clients will find you when they search your business on Google.
Understanding what a sales funnel is
A sales funnel refers to a series of steps that guide your visitors towards a purchasing decision. The steps are a combination of marketing tools such as emails and landing pages, which do the work of selling.
In other words, the main function of a sales funnel is to drive customers to make a sale or buying decision. It helps your potential customers or leads to discover your business and to purchase your products or services.
The funnel is highly automated and usually tracks the journey of your potential clients. A sales funnel may seem like something complicated, but when you comprehend what it is expected to do, the way it works will become clearer.
Having said that, let us now delve deeper into how the website and sales funnel differ and why you particularly need a sales funnel.
What is the Difference between a Website and a Sales Funnel
It could be you have optimised your website for the best conversion results, but the conversion rate of a website is not as good as that of a sales funnel. Therefore, if you’re looking to have more conversions for your business, a website alone will not be sufficient.
With a website, a visitor has to navigate through many different options. In addition, the menu usually has five to six options to choose from and the different call to actions, which can lead to confusion.
A confused visitor, as well as a visitor who is not tech-savvy, may not have the patience to take the next step because of how hard it is to navigate your website.
Sales Funnel Conversions
One advantage of a sales funnel over a website is the fact that your potential client will only have one option to choose from at any given time. In other words, you will be able to guide your potential customer through the buying process.
When you opt to use a sales funnel, your potential customers will have access to only one link, which will direct them to sign up or make a purchase. By clicking on that link or option, he or she will be directed to either purchase an up-sell, down-sell, one-time offer, core offer, etcetera.
This helps to ensure that your potential clients are not navigating from one option to another, which not only minimizes chances of confusion, but it also increases conversion.
Not all prospects will make a purchase. However, they often leave their email details when they are signing up for free offers. Therefore, not all is in vain. A sales funnel gives you an opportunity to create an email list that you can use to send welcome emails to your potential clients and to nurture them.
Apart from using the email list to introduce yourself, you will also have an opportunity to tell your potential customers what your business entails. You will also be able to send them valuable and relatable content in the form of blog posts, guides, newsletters, case studies, among others.
Doing this regularly can increase trust among your potential customers, which in turn will encourage them to purchase your products and services regularly.
Why You Need a Sales Funnel
Having a website for your business makes you visible on Google and Bing, but it is important that you give a sales funnel preference. Here’s why.
A website uses opt-in forms to get subscribers, which can be time-consuming. On the other hand, a sales funnel enables your potential customers to click a button that directs them to your opt-in page or squeeze page, which certainly allows you to grow your email list fast.
Another advantage of a sales funnel is that you can direct your potential customers to your social media, banners, blog posts or ads.
A sales funnel converts your leads or prospects into buyers faster than a website. Potential customers are more likely to make a purchase through a sales funnel since they do not have to navigate various pages and options.
In addition, a sales funnel creates a great sales experience that encourages potential customers to buy your products or services.
A funnel makes you visible, particularly to people who require your products or services to solve their problems.
A funnel automates your marketing activities. It works for you even when you are sleeping by selling your products and services on automation for 24 hours.
Track your prospects
Unlike a website, a funnel gives you an opportunity to monitor the progress of your potential customers. For instance, Clickfunnels allows you to view opt-ins, conversions, as well as statistics and reports of all your leads or prospects.
When potential customers sign up via the lead magnet or free offer, you will be able to nurture them and inform them about your business, products and services.
This will eventually create trust, particularly when they perceive you as an expert through the content you send to their emails.
Websites were once a good investment, but not anymore. This is because the business environment has become highly competitive and the costs for online advertisements have also sky-rocketed.
The truth of the matter is that websites are slowly been replaced by sales funnels. In fact, most industries rarely use websites for their businesses. It is that serious.
So, it is not yet too late for you to make that big move and I hope this article has given you all the information you need to make that move a reality.