The Difference Between a Website & a Sales Funnel

a website showing business statisticsA website and a sales funnel are both critical to the growth of your business more so when you feel like you are stuck, as well as when you are starting out.

A website helps to give you an online presence especially when you optimize your website well through search engine optimization.

On the other hand, a sales funnel is critical to businesses or marketers who want to generate more leads, increase sales and automate their marketing activities.

Although both of them are great business assets, the sales funnel is certainly a better choice and you are going to discover why as you continue reading this article. Before we proceed, it is important to firstly, understand the concepts of a website and a sales funnel.

Understanding what a website is

A website is a collection of interconnected web pages that are operated under one web domain. A website consists of web pages, videos, images and various digital assets normally hosted on one or several servers, and it is accessible via the internet.

What’s more, the pages of a website are accessible from a common root URL, which is known as the homepage. They are found on the same physical server. With that said, the pages found on most websites are home page, contact page, about us page, shop, products or service page, blog page, among others.

While the URLs of pages help to organize them into a hierarchy, the hyperlinks between them are responsible for how you, as a reader, perceive the overall structure and how the traffic flows from one part of the site to the next.

A website helps to ensure that you are visible on search engines like Bing and Google. What’s more, it helps to increase your credibility, particularly because clients will find you when they search your business on Google.

Understanding what a sales funnel is

A sales funnel refers to a series of steps that guide your visitors towards a purchasing decision. The steps are a combination of marketing tools such as emails and landing pages, which do the work of selling.

In other words, the main function of a sales funnel is to drive customers to make a sale or buying decision. It helps your potential customers or leads to discover your business and to purchase your products or services.

The funnel is highly automated and usually tracks the journey of your potential clients. A sales funnel may seem like something complicated, but when you comprehend what it is expected to do, the way it works will become clearer.

Having said that, let us now delve deeper into how the website and sales funnel differ and why you particularly need a sales funnel.

What is the Difference between a Website and a Sales Funnel

Website Conversions

It could be you have optimised your website for the best conversion results, but the conversion rate of a website is not as good as that of a sales funnel. Therefore, if you’re looking to have more conversions for your business, a website alone will not be sufficient.

With a website, a visitor has to navigate through many different options. In addition, the menu usually has five to six options to choose from and the different call to actions, which can lead to confusion.

A confused visitor, as well as a visitor who is not tech-savvy, may not have the patience to take the next step because of how hard it is to navigate your website.

Sales Funnel Conversions

One advantage of a sales funnel over a website is the fact that your potential client will only have one option to choose from at any given time. In other words, you will be able to guide your potential customer through the buying process.

When you opt to use a sales funnel, your potential customers will have access to only one link, which will direct them to sign up or make a purchase. By clicking on that link or option, he or she will be directed to either purchase an up-sell, down-sell, one-time offer, core offer, etcetera.

This helps to ensure that your potential clients are not navigating from one option to another, which not only minimizes chances of confusion, but it also increases conversion.

Email list

Not all prospects will make a purchase. However, they often leave their email details when they are signing up for free offers. Therefore, not all is in vain. A sales funnel gives you an opportunity to create an email list that you can use to send welcome emails to your potential clients and to nurture them.

Apart from using the email list to introduce yourself, you will also have an opportunity to tell your potential customers what your business entails. You will also be able to send them valuable and relatable content in the form of blog posts, guides, newsletters, case studies, among others.

Doing this regularly can increase trust among your potential customers, which in turn will encourage them to purchase your products and services regularly.

generate email leads

Why You Need a Sales Funnel

Having a website for your business makes you visible on Google and Bing, but it is important that you give a sales funnel preference. Here’s why.

Generates Leads

A website uses opt-in forms to get subscribers, which can be time-consuming. On the other hand, a sales funnel enables your potential customers to click a button that directs them to your opt-in page or squeeze page, which certainly allows you to grow your email list fast.

Another advantage of a sales funnel is that you can direct your potential customers to your social media, banners, blog posts or ads.

Increases sales

A sales funnel converts your leads or prospects into buyers faster than a website. Potential customers are more likely to make a purchase through a sales funnel since they do not have to navigate various pages and options.

In addition, a sales funnel creates a great sales experience that encourages potential customers to buy your products or services.

A funnel makes you visible, particularly to people who require your products or services to solve their problems.

a digital marketing plan

Business automation

A funnel automates your marketing activities. It works for you even when you are sleeping by selling your products and services on automation for 24 hours.

Track your prospects

Unlike a website, a funnel gives you an opportunity to monitor the progress of your potential customers. For instance, Clickfunnels allows you to view opt-ins, conversions, as well as statistics and reports of all your leads or prospects.

Builds trust

When potential customers sign up via the lead magnet or free offer, you will be able to nurture them and inform them about your business, products and services.

This will eventually create trust, particularly when they perceive you as an expert through the content you send to their emails.

Parting Shot!

Websites were once a good investment, but not anymore. This is because the business environment has become highly competitive and the costs for online advertisements have also sky-rocketed.

The truth of the matter is that websites are slowly been replaced by sales funnels. In fact, most industries rarely use websites for their businesses. It is that serious.

So, it is not yet too late for you to make that big move and I hope this article has given you all the information you need to make that move a reality.

What Is a Sales Funnel and Why Your Business Needs One

a man presenting a marketing funnelThe term sales funnel has become a hot topic among internet marketers, entrepreneurs and businesses. A sales funnel is a critical tool for every company that is looking to make effective business decisions.

In addition, a sales funnel helps entrepreneurs, marketers and businesses to build profitable relationships with their target market. It enables them to attract continuous traffic and an inflow of leads and sales.

With that said, this article aims to enlighten you on what a sales funnel is and why it is important for your business. Please keep reading.

Definition of a Sales Funnel

A sales funnel is also referred to as a sales process or revenue funnel. A sales funnel is a visual representation of the journey your potential clients will undertake until they become customers or purchase your products.

In that regard, a funnel is largest at the front end and narrows towards the bottom and, therefore, begins to funnel the customer into taking a particular action as they go through. It is possible to build a sales funnel for anything including products, services, blogs, webinars, free giveaways, reports and even white papers.

A sales funnel or process has several components, which are determined by your sales model, or your niche, products and services. Nonetheless, there are specific components that all sales funnels should have, as you will see below.

If you currently think you’d just prefer to stick with your website and not bother with a sales funnel then read my post on websites vs sales funnels here.

Components of a Sales Funnel


This stage is all about traffic generation. It is a stage when you focus on attracting potential customers by giving them information about your product, offer, sales or services.

This is where you raise awareness about the solutions you have for their problems. You can start building awareness through blog posts, videos, forum comments, infographics, podcasts, product reviews, social media posts, among others.


Potential customers are actively looking for solutions to their problems. Therefore, if you want to grow your email list, you can offer something of value to your target audience preferably something that will give them tips on how to solve their problems such as a course or guide.

With that said, when a potential customer finds you, he or she shows interest by following you on social media or signing up for your lead magnet.


This is the stage when your prospect likes your solution or products and services. When interest develops, the potential customer then decides to move forward with your offer.


At this stage, the prospect becomes a customer by making a purchase with you. In other words, the prospect is ready to sign a contract or click the purchase button.
Why is a Sales Funnel Important?

Generates Leads

Making good use of lead magnets and lead pages increases your chances of making a lifetime customer.

Increases brand awareness

A funnel helps your potential customers to know who you are and what you are selling. It allows your leads or prospects to know not only your brand but also what your company values.

An effective way of beating your competition

Builds trust

A robust sales funnel enables you to nurture potential customers or target audience because you know what they are looking for. Trust! In other words, customers like doing business with people they trust.

Therefore, trust develops when you, for instance, nurture your potential customers with free and relevant content that eventually establishes you as an expert. The more your potential clients hear from you and see your work, the more they get to trust you.

The sales funnel helps you to organize specific sales opportunities based on their probability of resulting in a sale. Managing a sales funnel allows you to estimate the likelihood that enough opportunities are progressing towards closure to keep income flowing over time.

With a robust sales funnel, you are able to know the short to the long-term health of your team’s sales efforts. You can easily forecast your sales.

A funnel allows you to quantify the number of prospects during each stage of the process. It makes it easy for you to forecast the number of prospects who, with time, will become customers.

Parting Shot!

The sale is a process. It has a starting point and an end. Therefore, your ability to manage that process efficiently, at every single stage, is critical. A robust sales funnel will not only scale your business but also help you build reliable relationships with your potential customers.

With a sales funnel, you can be sure of having significant and recurrent revenue. It is important to remember that a sales funnel can only be limited by your imagination.

Welcome to Rip Station

Hello and welcome to  We are currently in the process of setting up our website, so please bear with us.

We look forward to keeping you informed on sales funnel and helping you understand why you need a sales funnel.  This site will give you insight into why a sales funnel is a secret weapon for marketers, entrepreneurs, and businesses.

Why Sales Funnel?

In this article, you are going to gain insight on why you should use a sales funnel for your business and how to set up one for your business.

For starters, it is referred to as a sales funnel because a large number of customers will often start at the top and become aware of your product, brand or business, but not all of them will pass all the way down to the narrow tip of the funnel.

In other words, some of your customers will progress from awareness to interest, and interest to decision making, but most of them will slowly drop out. Those who are left will take action by either making a purchase or giving their email address.

The sales funnel is like a sieve, which means that there’s a probability your leads or prospects will drop out before they complete the entire process or before they become actual customers. When using a funnel, your work is to ensure that your customers progress from one level to the next. You do this by making it easy and logical for  your potential customers to do business with your company.

For more info on why you ned one, see my detailed post on sales funnels here.

Process of Making a Sale

Before making a sale, a customer will often go through five steps. They include:

  1. Awareness: Let your leads and prospects know you exist, which can be through word of mouth, advertising or social media
  2. Education : Enlighten your leads on why they should purchase your product or service.
  3. Evaluation : It is at this stage that your prospective customer is thinking of buying. Your work is to give them the advantages of your product or service.
  4. Engagement: Some leads tend to get stuck at this stage. Your work will be to nudge them to purchase your product or service without appearing like you are forcing them.
  5. Purchase or commitment: Viola, you have converted your leads or prospects into customers and a sale has been made.

How to Create  A Funnel

Below is a step-by-step process for creating a sales funnel:

  1. The first step is to know the people you are targeting
  2. Build a relationship with your leads or prospects through offers and content. You make use of free items that will not only help your potential customers, but also make them eager to want to find out more about your business.
  3. The next step is to create the free item, which could be an ecourse, guide, checklist or any other freebie that they will find useful.
  4. Create a squeeze page, which you will use to collect emails and add them to your email marketing list
  5. You can send your leads or potentials to a sales funnel from the free content or offers or probably start sending them useful content on a regular basis.
  6. Allow them to download the free item. You can make use of a welcome email or a page.

Parting Shot!

 A sales and marketing funnel is a proven way of getting leads and making sales. The funnel normally starts when leads or prospects visit your site, to the time they decide to make a purchase via the sales funnel. The purchase can be directly from your site or through email marketing.

If you want to learn more, please watch the video below on how to create a squeeze page that will get you a monster email list.