An Overview Of The Top 4 Sales Funnel Software

In the world of marketing, you will agree with me that there is no “one size fits all” sales funnel software. With that in mind, this article will outline the key benefits of the most popular martketing funnels to help you decide which one is right for you.

With that said, let’s take an in-depth look at four sales funnel software programs including Clickfunnels, Leadpages, OptimizePress and Instapage. You will get to understand how each sales and marketing funnel works and what each funnel software does best.

Without further ado, let us dive right in.

My Comparison of 4 Top Sales Funnel Software Services


Clickfunnels is among the best sales funnel software. It was developed by Russel Brunson who is also the brain behind DotCom Secrets. Clickfunnels allows you to build conversion-optimized pages, which you can use in your sales funnel.

How Clickfunnels Works

You can use Clickfunnels to create both sales funnels and landing pages. Clickfunnels also allows you to operate a membership site, email marketing service, and to manage and track your affiliates.

Clickfunnels Features

Notable features include:

Host landing pages

When using Clickfunnels, you do not need to pay another company for web hosting services. Clickfunnels will host your pages or page.

Access to a custom domain

Clickfunnels gives you an opportunity to register a new custom domain. However, you can still use an existing domain.

Loads of templates

You will gain access to more than 20 kinds of templates

Clickfunnels intergrates with WordPress

Clickfunnels has a WordPress plugin, which enables you to display your funnel pages on your blog. Coding is not necessary to set up and operate this plugin, making it an easily customisable experience even for inexperienced users.

Websites like provide more information on a variety of things you can do with the ClickFunnels software.

Share funnels

You can share your funnels with someone who has Clickfunnels. For instance, you can create a marketing funnel and use it to convert leads by sharing it with others.

Split testing

You can perform A/B testing on your pages to find out what works and what does not. You can test your content, buttons, headlines, and etcetera.

Divide your Email list

Clickfunnels allows you to cluster your email subscribers based on their behavior, demographics and their progress on the sales funnel. As a result, you will be able to send targeted emails, thus increasing conversion rates.

Email auto-responder

Clickfunnels has a built-in email autoresponder, which you can use to nurture your leads. You can send them automatic emails, particularly relatable content so that they can begin to trust you and your products. You get to guide your potential customers further down the funnel.


This in-built email markting service allows you to keep in touch with your leads and potential customers. Here is an Actionetics demo if you would like more information about this feature.

Distribute lead magnets automatically

You will be able to offer a lead magnet such as an eBook, guide, worksheet or list or resources as a way of building your email list. These magnets will be delivered to the various email addresses automatically.

Drag and drop editor

With the Clickfunnels editor, you can drag and drop pages easily.

ClickFunnels Pricing Plans

ClickFunnels offer you 14-day trial. The startup plan costs $97 and the elite suite plan costs $297. There’s also the six months full subscription, which you can subscribe to at 50% discount for the entire package.



Leadpages is all-in-one software that you can use to create high converting landing pages and opt-in forms for capturing leads and winning over your visitors or potential customers.

Leadpages can integrate with other digital marketing tools including ecommerce, Facebook ads and product creation.

Leadpages Features

Easy to create landing pages

Leadpages has a ton of features that you can use to easily build landing pages. You will be able to add a countdown timer to your offers on the landing page. It also allows you to use exit popups to convert your visitors, particularly those about to leave your website.

Leadpages also allows you to publish your page as a Facebook page and sort templates based on their conversion rate across all categories.

Huge collection of templates

Leadpages has about 500 to 200 free templates. Therefore, if you do not have coding skills you can still create your landing page from the selection of templates.
You will also have access to templates that have been used by various influencers and their conversion rates.


Leadlinks is similar to signup segue, which is a Thrive Themes functionality. Leadlink allows you to add a link in your broadcast emails, which will automatically subscribe visitors to your email list when they click on it.

In addition, your subscribers will be registered automatically to your webinars whenever they click on the leadlink.


Leaddigits is particularly beneficial when you are at a place where individuals may not be able to visit your website. Leaddigits allows people to send a text to a particular number so that they can be subscribed to your email list.

You can Perform A/B tests

You will be able to test elements such as templates, headlines, background images, opt-in forms and call to action button, among others.

30 day free trial

You can use Leadpages for 30 days without paying a dime to help you determine if it is the right software for you.

  • Leadpages has other features such as Stripe Integration, Alert Bars, Checkouts and Ad builders, among others.
  • You will be able to use Leadpages integrated checkout options and payment getaways, which you can use to sell your products without additional softwares or external services.
  • Leadpages can integrate with more than 40 email marketing tools, CRMS and webinar, which will definitely improve your lead generation process.
  • WordPress Integration

Leadpages Pricing Plans

Leadpages pricing plans are as below:

Monthly Pricing

  • Standard : $37 per month
  • Pro: $79 per month
  • Advanced:$321 per month

Annual Pricing

  • Annual billing allows you to save 39% on all packages as below:
  • Standard : $25 per month
  • Pro: $48 per month
  • Advanced:$199 per month

2 Year Pricing

  • Standard : $17 per month
  • Pro: $42 per month
  • Advanced:$159 per month


Instapage sales funnel software is another great landing page builder tool. It allows you to create landing pages to generate leads, and sell your products and services. You can use it alongside a marketing automation tool such as Get Response and InfusionSoft, as well as a checkout application, to make it a powerful alternative to Clickfunnels.

The uniqueness of Instapage when compared to other sales funnel software is that it prioritizes data and analytics. It provides a wealth of information that you can use to perform A/B testing on your sales funnel, which helps to ensure that you get high conversions.

Instapage Features

Notable features of Instapage include:

Website builder that you can use to build a webpage from the start
You can build your landing page using Instapage’s drag and drop builder. Instapage allows you to create pages from scratch dragging and dropping elements such as buttons, icons, text, among others. Instapage offer you more flexibility by letting you code in CSS, JavaScript and HTML.

Tons of templates

Instapage has 200+ landing page templates that you can use and customize according to your unique needs and requirements.

Widget and Form Builder

Instapage allows you to insert CTA buttons, timers, multi-step forms , video players, among others to your landing page. Dropping the widgets wherever you want is fast and easy.

Analytics and team collaboration tools

If you like A/B testing, you will certainly love Instapage. It lets you create various types of landing page. In addition, it has a number of analytics tools including heatmaps, pixel-tracking, among others. These tools keep you informed on how your pages are performing. In addition, teams can easily comment on the landing page, which helps to enhance collaboration.


With this feature, you will be able to save a section of your landing page and utilize it someplace on your site.

Integration with other marketing tools

Instapage integrates with email marketing, automation and analytics software, thus allowing you to create a more powerful sales funnel.

Instapage Pricing Plans

Core Plan: $99 per month billed annually and comes with all the features.
Enterprise Plan: This plan is customized for your unique needs.


OptimizePress is a WordPress Plugin with in-built themes for its landing pages. You can use the themes and plugin on your WordPress site to create your sales funnels.

It allows you to customize your landing pages and sales pages without changing your blog or website.

OptimizePress Features

Notable features include:

  • Landing page builder that lets you do LiveEditing
  • 300 templates across different categories. OptimizePress allows you to expoet the templates.
  • You can perform A/B testing on your landing pages
  • Secure membership portals with OptimizeMember
  • Analytics integrations with VWO, Optimizely, and Kissmetrics.
  • Mailing integrations with major email marketing services
  • Payment getaways with Stripe and PayPal integration
OptimizePress Pricing Plans
  • Core Plan: $97 per month
  • Publisher Plan: $197
  • Pro Plan: $197 (for more than 10 websites).

The publisher plan gives you access to the OptimizeMember plugin for building membership sites, A/B split testing functionality, as well as advanced elements library.

Parting Shot!

Clearly, some funnel platforms are far superior than others. However, you may not actually need a lot of the advanced features that some companies offer. If this is the case then you may be able to use a funnel software solution that is perfectly adequate for your needs without having to pay the higher prices of some of the more expensive brands.

While all sales funnel software programs aim at bringing you more leads and sales, some will be better suited to your business than others.

Review of the ClickFunnels Software – Is It Right For You?

a picture of a computer monitor showing a sign about reviewing the ClickFunnels software solution

Would you like to automate your income online? If yes, it is important to note converting your website visitors or traffic into customers can be particularly hard if not impossible when you do not have a tool like ClickFunnels.

Fortunately, advanced internet marketers have discovered effective approaches that you utilize to increase the value of each customer you sell to via a series of well-placed web pages known as sales funnel.

If you’ve not heard about a sales funnel, it is a series of steps that business owners and entrepreneurs use to guide potential clients from being vaguely interested with their services and products to get them to buy and become repeat customers.

When you have software like ClickFunnels, you will be able to use sales funnels to help you generate leads, grow your email list, increase sales and create long term customers.

This article will help you make an informed decision by reviewing this famous sales funnel builder, ClickFunnels. For some refreshing insight, please keep reading.

What is ClickFunnels?

ClickFunnels is a service that was founded back in 2014 by Russel Brunson and his colleagues. It is a sales and marketing software designed to help business owners, entrepreneurs and marketers grow their online businesses into successful companies.

This is because once you decide to use it, you will be able to set up full-fledged and high converting sales and marketing funnels for your online business. ClickFunnels offers you everything you need to market, sell, and deliver your products online. You can use ClickFunnels to replace your website, web hosting, as well as email automation software.

Benefits of ClickFunnels

Here’s what you get with ClickFunnels:

Sales Funnels Templates

ClickFunnels has pre-built funnels, which enable you to build funnel pages fast. The templates are divided into categories of lead capture funnels, membership funnels, and sales pages funnels.

You will have access to squeeze page funnels, which you can use to collect email addresses for your leads and then direct them to the thank you pages.

There’s also the 2-step trip wire funnel, which provides a low ticket offer upfront and then upsells your prospects to more expensive products or offers courtesy of the order form bumps, one-click upsells and downsells.

It is easy to launch your first sales funnel, which will make it easy to capture leads, nurture them and convert them into long-term customers.

Drag and Drop Editor

The ClickFunnels editor is intriguing. It allows you to customize your funnel and make it distinctive to you, as well as the offer you have for your leads.
To learn more about how to create advanced customized sales funnels within the editor, you can get your free copy of the Funnel Hacker Cook Book.

One-Click Membership Sites

You will have access to dozens of membership templates to build one-click membership sites within ClickFunnels. When your leads or potential customers sign-up, they will be able to use exclusive membership areas, which you can easily build and maintain.

Email Integration and Autoresponder

You can use ClickFunnels email auto-responder feature to nurture your leads or potential customers. 24 hours automation is possible with ClickFunnels.

What’s more, each funnel has unlimited email integration capabilities. You will be able to integrate your emails with popular email autoresponders like Drip, Aweber, MailChimp, Active Campaign, ConvertKit, InfusionSoft, GetResponse, Salesforce, among others.

However, you can still use the in-built ClickFunnels email automation software known as Actionetics.

It is also possible to integrate ClickFunnels with Twitter, Google Sheets.

Payment Integration

ClickFunnels allows you to gather your customers’ billing information on your sales web page. You can also integrate ClickFunnels with PayPal, InfusionSoft, Stripe, ClickBank, among others.

This feature allows you to accept payment for your membership sites, services and products at the end of the sales process.

A/B Testing

You will be able to do A/B testing for all the pages in your funnel such as your landing page, thank you page, etcetera.

Affiliates Program

The ClickFunnels Affiliates Program will pay you a 40% recurring commission for every referral. If your referral signs up for a $97 ClickFunnels account, you will be commission $38.80 of the $97 each month.

When your affiliate’s sticky cookie is launched on a person’s browser, you just send them the link and your account will be credited with the 40% commission on all the products they buy, as well as their upsells.

If you’re not yet convinced about becoming an affiliate, perhaps the dream car contest will convince you. ClickFunnels will give you an additional $500 to lease a car of your liking once you refer 100 active users to the ClickFunnels software.

You will also get a 5% commission from commissions of all your second tier affiliates. Perhaps you may want to watch the ClickFunnels 12 Day Affiliate Bootcamp, where you will also learn how to win your dream car.

With ClickFunnels, you will be able to recruit, manage and also pay your affiliates.

Apart from A/B testing results, ClickFunnels has metrics and analytics that you can use to review the performance of your funnels, sales, and campaigns.

Disadvantages of Clickfunnels

Limited funnels and visitors

If you intend to start with the $97 ClickFunnels plan, you will be limited to 20 funnels, 100 pages and 20,000 visitors. You might require the Etison suite if your business has a higher capacity.

Entry barrier

ClickFunnels can be intimidating if you’re not knowledgeable about cloud-based software. However, you will have access to unlimited resources and bonus training to help you understand how ClickFunnels works.

ClickFunnels Pricing and Plans

You can signup for a 14-day free trial. The other pricing plans are:
Startup plan @ $ 97/month

The basic features include:

  • 20 funnels
  • 100 pages
  • 20,000 visitors

This plan does not give you access to ClickFunnels email marketing software and affiliate monitoring software.

Full Suite @ $297 per month

  • Unlimited funnels
  • Unlimited pages
  • Unlimited visitors

Actionetics for email marketing and advertising, while the Backpack is an affiliate management system through which, you can recruit affiliates to help you promote and sell your products.

The difference between the startup and full suite plan is the amount of sales funnels and landing pages you will have access to each month.

Parting Shot!

Sales funnels help to convert potential customers into valuable, repeat clients. Therefore, regardless of your niche, the type of website you operate, and audience you cater for, you can use ClickFunnels to create your sales funnel.

What’s more, ClickFunnels has made many people millionaires, and it can make you a millionaire.

The Difference Between a Website & a Sales Funnel

a website showing business statisticsA website and a sales funnel are both critical to the growth of your business more so when you feel like you are stuck, as well as when you are starting out.

A website helps to give you an online presence especially when you optimize your website well through search engine optimization.

On the other hand, a sales funnel is critical to businesses or marketers who want to generate more leads, increase sales and automate their marketing activities.

Although both of them are great business assets, the sales funnel is certainly a better choice and you are going to discover why as you continue reading this article. Before we proceed, it is important to firstly, understand the concepts of a website and a sales funnel.

Understanding what a website is

A website is a collection of interconnected web pages that are operated under one web domain. A website consists of web pages, videos, images and various digital assets normally hosted on one or several servers, and it is accessible via the internet.

What’s more, the pages of a website are accessible from a common root URL, which is known as the homepage. They are found on the same physical server. With that said, the pages found on most websites are home page, contact page, about us page, shop, products or service page, blog page, among others.

While the URLs of pages help to organize them into a hierarchy, the hyperlinks between them are responsible for how you, as a reader, perceive the overall structure and how the traffic flows from one part of the site to the next.

A website helps to ensure that you are visible on search engines like Bing and Google. What’s more, it helps to increase your credibility, particularly because clients will find you when they search your business on Google.

Understanding what a sales funnel is

A sales funnel refers to a series of steps that guide your visitors towards a purchasing decision. The steps are a combination of marketing tools such as emails and landing pages, which do the work of selling.

In other words, the main function of a sales funnel is to drive customers to make a sale or buying decision. It helps your potential customers or leads to discover your business and to purchase your products or services.

The funnel is highly automated and usually tracks the journey of your potential clients. A sales funnel may seem like something complicated, but when you comprehend what it is expected to do, the way it works will become clearer.

Having said that, let us now delve deeper into how the website and sales funnel differ and why you particularly need a sales funnel.

What is the Difference between a Website and a Sales Funnel

Website Conversions

It could be you have optimised your website for the best conversion results, but the conversion rate of a website is not as good as that of a sales funnel. Therefore, if you’re looking to have more conversions for your business, a website alone will not be sufficient.

With a website, a visitor has to navigate through many different options. In addition, the menu usually has five to six options to choose from and the different call to actions, which can lead to confusion.

A confused visitor, as well as a visitor who is not tech-savvy, may not have the patience to take the next step because of how hard it is to navigate your website.

Sales Funnel Conversions

One advantage of a sales funnel over a website is the fact that your potential client will only have one option to choose from at any given time. In other words, you will be able to guide your potential customer through the buying process.

When you opt to use a sales funnel, your potential customers will have access to only one link, which will direct them to sign up or make a purchase. By clicking on that link or option, he or she will be directed to either purchase an up-sell, down-sell, one-time offer, core offer, etcetera.

This helps to ensure that your potential clients are not navigating from one option to another, which not only minimizes chances of confusion, but it also increases conversion.

Email list

Not all prospects will make a purchase. However, they often leave their email details when they are signing up for free offers. Therefore, not all is in vain. A sales funnel gives you an opportunity to create an email list that you can use to send welcome emails to your potential clients and to nurture them.

Apart from using the email list to introduce yourself, you will also have an opportunity to tell your potential customers what your business entails. You will also be able to send them valuable and relatable content in the form of blog posts, guides, newsletters, case studies, among others.

Doing this regularly can increase trust among your potential customers, which in turn will encourage them to purchase your products and services regularly.

generate email leads

Why You Need a Sales Funnel

Having a website for your business makes you visible on Google and Bing, but it is important that you give a sales funnel preference. Here’s why.

Generates Leads

A website uses opt-in forms to get subscribers, which can be time-consuming. On the other hand, a sales funnel enables your potential customers to click a button that directs them to your opt-in page or squeeze page, which certainly allows you to grow your email list fast.

Another advantage of a sales funnel is that you can direct your potential customers to your social media, banners, blog posts or ads.

Increases sales

A sales funnel converts your leads or prospects into buyers faster than a website. Potential customers are more likely to make a purchase through a sales funnel since they do not have to navigate various pages and options.

In addition, a sales funnel creates a great sales experience that encourages potential customers to buy your products or services.

A funnel makes you visible, particularly to people who require your products or services to solve their problems.

a digital marketing plan

Business automation

A funnel automates your marketing activities. It works for you even when you are sleeping by selling your products and services on automation for 24 hours.

Track your prospects

Unlike a website, a funnel gives you an opportunity to monitor the progress of your potential customers. For instance, Clickfunnels allows you to view opt-ins, conversions, as well as statistics and reports of all your leads or prospects.

Builds trust

When potential customers sign up via the lead magnet or free offer, you will be able to nurture them and inform them about your business, products and services.

This will eventually create trust, particularly when they perceive you as an expert through the content you send to their emails.

Parting Shot!

Websites were once a good investment, but not anymore. This is because the business environment has become highly competitive and the costs for online advertisements have also sky-rocketed.

The truth of the matter is that websites are slowly been replaced by sales funnels. In fact, most industries rarely use websites for their businesses. It is that serious.

So, it is not yet too late for you to make that big move and I hope this article has given you all the information you need to make that move a reality.

What Is a Sales Funnel and Why Your Business Needs One

a man presenting a marketing funnelThe term sales funnel has become a hot topic among internet marketers, entrepreneurs and businesses. A sales funnel is a critical tool for every company that is looking to make effective business decisions.

In addition, a sales funnel helps entrepreneurs, marketers and businesses to build profitable relationships with their target market. It enables them to attract continuous traffic and an inflow of leads and sales.

With that said, this article aims to enlighten you on what a sales funnel is and why it is important for your business. Please keep reading.

Definition of a Sales Funnel

A sales funnel is also referred to as a sales process or revenue funnel. A sales funnel is a visual representation of the journey your potential clients will undertake until they become customers or purchase your products.

In that regard, a funnel is largest at the front end and narrows towards the bottom and, therefore, begins to funnel the customer into taking a particular action as they go through. It is possible to build a sales funnel for anything including products, services, blogs, webinars, free giveaways, reports and even white papers.

A sales funnel or process has several components, which are determined by your sales model, or your niche, products and services. Nonetheless, there are specific components that all sales funnels should have, as you will see below.

If you currently think you’d just prefer to stick with your website and not bother with a sales funnel then read my post on websites vs sales funnels here.

Components of a Sales Funnel


This stage is all about traffic generation. It is a stage when you focus on attracting potential customers by giving them information about your product, offer, sales or services.

This is where you raise awareness about the solutions you have for their problems. You can start building awareness through blog posts, videos, forum comments, infographics, podcasts, product reviews, social media posts, among others.


Potential customers are actively looking for solutions to their problems. Therefore, if you want to grow your email list, you can offer something of value to your target audience preferably something that will give them tips on how to solve their problems such as a course or guide.

With that said, when a potential customer finds you, he or she shows interest by following you on social media or signing up for your lead magnet.


This is the stage when your prospect likes your solution or products and services. When interest develops, the potential customer then decides to move forward with your offer.


At this stage, the prospect becomes a customer by making a purchase with you. In other words, the prospect is ready to sign a contract or click the purchase button.
Why is a Sales Funnel Important?

Generates Leads

Making good use of lead magnets and lead pages increases your chances of making a lifetime customer.

Increases brand awareness

A funnel helps your potential customers to know who you are and what you are selling. It allows your leads or prospects to know not only your brand but also what your company values.

An effective way of beating your competition

Builds trust

A robust sales funnel enables you to nurture potential customers or target audience because you know what they are looking for. Trust! In other words, customers like doing business with people they trust.

Therefore, trust develops when you, for instance, nurture your potential customers with free and relevant content that eventually establishes you as an expert. The more your potential clients hear from you and see your work, the more they get to trust you.

The sales funnel helps you to organize specific sales opportunities based on their probability of resulting in a sale. Managing a sales funnel allows you to estimate the likelihood that enough opportunities are progressing towards closure to keep income flowing over time.

With a robust sales funnel, you are able to know the short to the long-term health of your team’s sales efforts. You can easily forecast your sales.

A funnel allows you to quantify the number of prospects during each stage of the process. It makes it easy for you to forecast the number of prospects who, with time, will become customers.

Parting Shot!

The sale is a process. It has a starting point and an end. Therefore, your ability to manage that process efficiently, at every single stage, is critical. A robust sales funnel will not only scale your business but also help you build reliable relationships with your potential customers.

With a sales funnel, you can be sure of having significant and recurrent revenue. It is important to remember that a sales funnel can only be limited by your imagination.

Welcome to Rip Station

Hello and welcome to  We are currently in the process of setting up our website, so please bear with us.

We look forward to keeping you informed on sales funnel and helping you understand why you need a sales funnel.  This site will give you insight into why a sales funnel is a secret weapon for marketers, entrepreneurs, and businesses.

Why Sales Funnel?

In this article, you are going to gain insight on why you should use a sales funnel for your business and how to set up one for your business.

For starters, it is referred to as a sales funnel because a large number of customers will often start at the top and become aware of your product, brand or business, but not all of them will pass all the way down to the narrow tip of the funnel.

In other words, some of your customers will progress from awareness to interest, and interest to decision making, but most of them will slowly drop out. Those who are left will take action by either making a purchase or giving their email address.

The sales funnel is like a sieve, which means that there’s a probability your leads or prospects will drop out before they complete the entire process or before they become actual customers. When using a funnel, your work is to ensure that your customers progress from one level to the next. You do this by making it easy and logical for  your potential customers to do business with your company.

For more info on why you ned one, see my detailed post on sales funnels here.

Process of Making a Sale

Before making a sale, a customer will often go through five steps. They include:

  1. Awareness: Let your leads and prospects know you exist, which can be through word of mouth, advertising or social media
  2. Education : Enlighten your leads on why they should purchase your product or service.
  3. Evaluation : It is at this stage that your prospective customer is thinking of buying. Your work is to give them the advantages of your product or service.
  4. Engagement: Some leads tend to get stuck at this stage. Your work will be to nudge them to purchase your product or service without appearing like you are forcing them.
  5. Purchase or commitment: Viola, you have converted your leads or prospects into customers and a sale has been made.

How to Create  A Funnel

Below is a step-by-step process for creating a sales funnel:

  1. The first step is to know the people you are targeting
  2. Build a relationship with your leads or prospects through offers and content. You make use of free items that will not only help your potential customers, but also make them eager to want to find out more about your business.
  3. The next step is to create the free item, which could be an ecourse, guide, checklist or any other freebie that they will find useful.
  4. Create a squeeze page, which you will use to collect emails and add them to your email marketing list
  5. You can send your leads or potentials to a sales funnel from the free content or offers or probably start sending them useful content on a regular basis.
  6. Allow them to download the free item. You can make use of a welcome email or a page.

Parting Shot!

 A sales and marketing funnel is a proven way of getting leads and making sales. The funnel normally starts when leads or prospects visit your site, to the time they decide to make a purchase via the sales funnel. The purchase can be directly from your site or through email marketing.

If you want to learn more, please watch the video below on how to create a squeeze page that will get you a monster email list.