In the world of marketing, you will agree with me that there is no “one size fits all” sales funnel software. With that in mind, this article will outline the key benefits of the most popular martketing funnels to help you decide which one is right for you.

With that said, let’s take an in-depth look at four sales funnel software programs including Clickfunnels, Leadpages, OptimizePress and Instapage. You will get to understand how each sales and marketing funnel works and what each funnel software does best.

Without further ado, let us dive right in.

My Comparison of 4 Top Sales Funnel Software Services


Clickfunnels is among the best sales funnel software. It was developed by Russel Brunson who is also the brain behind DotCom Secrets. Clickfunnels allows you to build conversion-optimized pages, which you can use in your sales funnel.

How Clickfunnels Works

You can use Clickfunnels to create both sales funnels and landing pages. Clickfunnels also allows you to operate a membership site, email marketing service, and to manage and track your affiliates.

Clickfunnels Features

Notable features include:

Host landing pages

When using Clickfunnels, you do not need to pay another company for web hosting services. Clickfunnels will host your pages or page.

Access to a custom domain

Clickfunnels gives you an opportunity to register a new custom domain. However, you can still use an existing domain.

Loads of templates

You will gain access to more than 20 kinds of templates

Clickfunnels intergrates with WordPress

Clickfunnels has a WordPress plugin, which enables you to display your funnel pages on your blog. Coding is not necessary to set up and operate this plugin, making it an easily customisable experience even for inexperienced users.

Websites like provide more information on a variety of things you can do with the ClickFunnels software.

Share funnels

You can share your funnels with someone who has Clickfunnels. For instance, you can create a marketing funnel and use it to convert leads by sharing it with others.

Split testing

You can perform A/B testing on your pages to find out what works and what does not. You can test your content, buttons, headlines, and etcetera.

Divide your Email list

Clickfunnels allows you to cluster your email subscribers based on their behavior, demographics and their progress on the sales funnel. As a result, you will be able to send targeted emails, thus increasing conversion rates.

Email auto-responder

Clickfunnels has a built-in email autoresponder, which you can use to nurture your leads. You can send them automatic emails, particularly relatable content so that they can begin to trust you and your products. You get to guide your potential customers further down the funnel.


This in-built email markting service allows you to keep in touch with your leads and potential customers. Here is an Actionetics demo if you would like more information about this feature.

Distribute lead magnets automatically

You will be able to offer a lead magnet such as an eBook, guide, worksheet or list or resources as a way of building your email list. These magnets will be delivered to the various email addresses automatically.

Drag and drop editor

With the Clickfunnels editor, you can drag and drop pages easily.

ClickFunnels Pricing Plans

ClickFunnels offer you 14-day trial. The startup plan costs $97 and the elite suite plan costs $297. There’s also the six months full subscription, which you can subscribe to at 50% discount for the entire package.



Leadpages is all-in-one software that you can use to create high converting landing pages and opt-in forms for capturing leads and winning over your visitors or potential customers.

Leadpages can integrate with other digital marketing tools including ecommerce, Facebook ads and product creation.

Leadpages Features

Easy to create landing pages

Leadpages has a ton of features that you can use to easily build landing pages. You will be able to add a countdown timer to your offers on the landing page. It also allows you to use exit popups to convert your visitors, particularly those about to leave your website.

Leadpages also allows you to publish your page as a Facebook page and sort templates based on their conversion rate across all categories.

Huge collection of templates

Leadpages has about 500 to 200 free templates. Therefore, if you do not have coding skills you can still create your landing page from the selection of templates.
You will also have access to templates that have been used by various influencers and their conversion rates.


Leadlinks is similar to signup segue, which is a Thrive Themes functionality. Leadlink allows you to add a link in your broadcast emails, which will automatically subscribe visitors to your email list when they click on it.

In addition, your subscribers will be registered automatically to your webinars whenever they click on the leadlink.


Leaddigits is particularly beneficial when you are at a place where individuals may not be able to visit your website. Leaddigits allows people to send a text to a particular number so that they can be subscribed to your email list.

You can Perform A/B tests

You will be able to test elements such as templates, headlines, background images, opt-in forms and call to action button, among others.

30 day free trial

You can use Leadpages for 30 days without paying a dime to help you determine if it is the right software for you.

  • Leadpages has other features such as Stripe Integration, Alert Bars, Checkouts and Ad builders, among others.
  • You will be able to use Leadpages integrated checkout options and payment getaways, which you can use to sell your products without additional softwares or external services.
  • Leadpages can integrate with more than 40 email marketing tools, CRMS and webinar, which will definitely improve your lead generation process.
  • WordPress Integration

Leadpages Pricing Plans

Leadpages pricing plans are as below:

Monthly Pricing

  • Standard : $37 per month
  • Pro: $79 per month
  • Advanced:$321 per month

Annual Pricing

  • Annual billing allows you to save 39% on all packages as below:
  • Standard : $25 per month
  • Pro: $48 per month
  • Advanced:$199 per month

2 Year Pricing

  • Standard : $17 per month
  • Pro: $42 per month
  • Advanced:$159 per month


Instapage sales funnel software is another great landing page builder tool. It allows you to create landing pages to generate leads, and sell your products and services. You can use it alongside a marketing automation tool such as Get Response and InfusionSoft, as well as a checkout application, to make it a powerful alternative to Clickfunnels.

The uniqueness of Instapage when compared to other sales funnel software is that it prioritizes data and analytics. It provides a wealth of information that you can use to perform A/B testing on your sales funnel, which helps to ensure that you get high conversions.

Instapage Features

Notable features of Instapage include:

Website builder that you can use to build a webpage from the start
You can build your landing page using Instapage’s drag and drop builder. Instapage allows you to create pages from scratch dragging and dropping elements such as buttons, icons, text, among others. Instapage offer you more flexibility by letting you code in CSS, JavaScript and HTML.

Tons of templates

Instapage has 200+ landing page templates that you can use and customize according to your unique needs and requirements.

Widget and Form Builder

Instapage allows you to insert CTA buttons, timers, multi-step forms , video players, among others to your landing page. Dropping the widgets wherever you want is fast and easy.

Analytics and team collaboration tools

If you like A/B testing, you will certainly love Instapage. It lets you create various types of landing page. In addition, it has a number of analytics tools including heatmaps, pixel-tracking, among others. These tools keep you informed on how your pages are performing. In addition, teams can easily comment on the landing page, which helps to enhance collaboration.


With this feature, you will be able to save a section of your landing page and utilize it someplace on your site.

Integration with other marketing tools

Instapage integrates with email marketing, automation and analytics software, thus allowing you to create a more powerful sales funnel.

Instapage Pricing Plans

Core Plan: $99 per month billed annually and comes with all the features.
Enterprise Plan: This plan is customized for your unique needs.


OptimizePress is a WordPress Plugin with in-built themes for its landing pages. You can use the themes and plugin on your WordPress site to create your sales funnels.

It allows you to customize your landing pages and sales pages without changing your blog or website.

OptimizePress Features

Notable features include:

  • Landing page builder that lets you do LiveEditing
  • 300 templates across different categories. OptimizePress allows you to expoet the templates.
  • You can perform A/B testing on your landing pages
  • Secure membership portals with OptimizeMember
  • Analytics integrations with VWO, Optimizely, and Kissmetrics.
  • Mailing integrations with major email marketing services
  • Payment getaways with Stripe and PayPal integration
OptimizePress Pricing Plans
  • Core Plan: $97 per month
  • Publisher Plan: $197
  • Pro Plan: $197 (for more than 10 websites).

The publisher plan gives you access to the OptimizeMember plugin for building membership sites, A/B split testing functionality, as well as advanced elements library.

Parting Shot!

Clearly, some funnel platforms are far superior than others. However, you may not actually need a lot of the advanced features that some companies offer. If this is the case then you may be able to use a funnel software solution that is perfectly adequate for your needs without having to pay the higher prices of some of the more expensive brands.

While all sales funnel software programs aim at bringing you more leads and sales, some will be better suited to your business than others.

Ripstation Digital Marketing
error: Content is protected !!